B2B Lead Generation Services
Lead Generation identifies and attracts potential customers (leads) who show interest in your products or services. In the B2B context, lead generation services are third-party companies that employ various strategies, such as online advertising, social media marketing, email marketing, and telemarketing, to attract and collect contact information from potential customers.
Lead Generation Service
AI in Lead Generation
Artificial Intelligence (AI) is revolutionizing the lead generation process. At Demanday, an AI-powered automation tool helps capture and interpret behavioral data from leads. This information is crucial in understanding potential customer interests, preferences, and needs.
Sales Qualified Leads (SQL)
Sales Qualified Leads (SQLs) are prospects vetted as potential customers by both the marketing and sales teams. At Demanday, we have a robust qualification process for your MQLs, ensuring that only high-potential leads are forwarded to the sales team.
High Quality Leads (HQL)
High-quality leads (HQLs) are leads that not only show an interest in your offerings but also have the intent to buy. Our lead generation process is designed to identify and qualify HQLs, ensuring that your sales team spends time on the most promising prospects.
Marketing Qualified Leads (MQL)
Marketing Qualified Leads (MQLs) are leads that have shown a high level of interest in your products or services. From how they interact with your content on our publishing platform, our MQLs express an intense desire for your product.
Top of the Funnel (TOFU)
In the marketing parameters, Marketing Qualified Leads (MQLs) are typically at the top of the sales funnel. They are categorized as leads with a high chance of conversion.
Bottom of the Funnel (BOFU)
At the bottom of the funnel (BOFU), leads are closest to making a purchasing decision. Our MQL generation focuses on meeting the BANT (Budget, Authority, Need, and Timing) parameters to ensure no non-sense leads.
Our B2B Lead Generation Services Include:
- Lead identification and targeting: We help you identify your ideal customer profile (ICP) and develop targeted campaigns to reach the right audience.
- Lead nurturing: We nurture leads through the buyer’s journey with engaging content and personalized outreach.
- Lead qualification: We qualify leads to ensure they are a good fit for your business, saving you time and resources.
- Marketing automation: We leverage marketing automation tools to streamline your lead generation process and improve efficiency.
- Campaign reporting and analysis: We provide you with regular reports on the performance of your lead generation campaigns, so you can track your progress and make adjustments as needed.
Get Started Today!
Are you set to push forward the creation of your B2B leads? Contact Demanday today to learn more about our services and how we can help you achieve your sales goals.
WHY DEMANDAY
- Portfolio
- Publications
PRODUCTS
© 2013 – 2024 DEMANDAY (formerly The Marketing Code). All Rights Reserved.
Cookie Policy || Privacy Policy || GDPR Compliance
© DEMANDAY is a GDPR Validated & Compliant Group.
