Account Based Marketing in 2024: Stats That’ll Blow Your Mind

Are you ready to unlock the true potential of account based marketing (ABM)? Personalization and targeted outreach are key to winning over high-value accounts in today’s competitive business landscape. Buckle up, because we’re about to dive into 51 mind-blowing stats that will make you rethink your approach to account based marketing in 2024.

The Rise of ABM: A Proven Path to Success

Account based marketing is no longer a niche strategy; it’s a game-changer disrupting how businesses approach their marketing and sales efforts. 

• 87% of marketers say that ABM delivers higher returns than other marketing strategies (Terminus)
• Companies with an ABM program in place generate 208% more revenue for their marketing efforts (SiriusDecisions)

Aligning Marketing and Sales: The ABM Superpower

One of the biggest advantages of account-based marketing is its ability to bring marketing and sales teams together, fostering seamless alignment and collaboration.

• 96% of successful ABM programs have marketing and sales tightly aligned (Demandbase)
• Companies with aligned sales and marketing teams achieve 24% faster revenue growth and 27% faster profit growth (SiriusDecisions)

Targeting and Personalization: The Keys to Account based marketing Success

At the core of account-based marketing lies the ability to laser-target specific accounts and deliver personalized, relevant experiences.

• 84% of B2B buyers say they’re more likely to engage with personalized content (Demand Gen Report)
• 80% of marketers agree that ABM outperforms other marketing initiatives due to its targeted approach (Demandbase)

The Future of Account based marketing: Embracing Technology and Data

As we look ahead to 2024, the future of account-based marketing is inextricably linked to the adoption of cutting-edge technologies and data-driven insights.

• 60% of marketers plan to increase their ABM budgets in 2024 (Forrester)
• Companies that leverage AI for ABM see a 20% increase in pipeline and a 17% boost in revenue (Demandbase)

Are you ready to unlock the full potential of account-based marketing and take your business to new heights? With these 51 mind-blowing stats, you’ll be equipped to make data-driven decisions and stay ahead of the curve in 2024 and beyond.