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30 Dec 24

From Data to Decisions: Demanday’s Formula for Smarter Marketing

From Data to Decisions: Demanday’s Formula for Smarter Marketing What if you could turn every customer data into a clear, actionable strategy? In 2025, the businesses thriving in the competitive landscape are those mastering this exact skill. Marketing is no longer about vague guesses or broad strokes; it’s about precision, personalization, and making every decision […]

23 Dec 24

Unlocking the Power of Email Marketing for B2B Sales and Lead Generation

Unlocking the Power of Email Marketing for B2B Sales and Lead Generation Picture this: As a B2B sales manager, your email inbox overflows with high-value leads poised to transform your business—not spam, but genuine opportunities. Sounds like a dream, right? Yet, for many, it’s the untapped reality of email marketing. Email marketing delivers an impressive […]

16 Dec 24

Tracking the Success of Your Content Syndication: Key Metrics to Watch

Tracking the Success of Your Content Syndication: Key Metrics to Watch To effectively track the success of your content syndication, focus on key metrics such as the total number of leads delivered, the number of marketing qualified leads (MQLs), and the conversion rate of those leads. These metrics provide critical insights into the performance of […]

13 Dec 24

Top 5 Mistakes in Your B2B Demand Generation Strategy

Top 5 Mistakes in Your B2B Demand Generation Strategy Demand creation is more than just raising awareness Many businesses struggle to effectively connect with their target audience, leading to wasted resources and low engagement. At Demanday we specialize in developing strategies that resonate with your ideal customer. By understanding their needs and pain points, we […]

02 Dec 24

Growth Marketing vs. Demand Generation in B2B Strategies

Growth Marketing vs. Demand Generation in B2B Strategies Growth marketing and demand generation in B2B are two independent but connected concepts in B2B strategy. Growth marketing focuses on achieving long-term growth through gaining customers and optimizing the complete marketing funnel. It includes efforts that go beyond typical marketing, such as product feature experimentation and user […]

25 Nov 24

The Cost of Not Using a B2B Sales Lead Generation Agency

The Cost of Not Using a B2B Sales Lead Generation Agency Not using a B2B sales lead generation agency can result in several costs, including missed opportunities, wasted time, and inefficient lead conversion processes. Companies often struggle with challenges like turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), lack of sufficient engagement, and […]

21 Nov 24

How to Choose the Right Content Syndication Service for Your Needs

How to Choose the Right Content Syndication Service for Your Needs You don’t have to be an expert in the B2B space to understand that information is as important as currency to marketers. The strategic distribution of materials can make or break a company’s market position. For B2B businesses, the stakes are even higher, as […]

18 Nov 24

Why Following Up Matters in B2B Sales Lead Success

Why Following Up Matters in B2B Sales Lead Success Following up is essential in B2B sales leads as it builds trust and demonstrates a commitment to a client’s success. Consistent follow-up fosters strong customer relationships, which can significantly influence whether leads move further in the sales process, choose to engage more or return as repeat […]

14 Nov 24

Sales Lead Appointment Generation Services

Sales Lead Appointment Generation Services It’s usually a sign that you must increase your sales lead generation efforts when the lead flow slows down and your sales team isn’t getting enough qualified appointments. Is that always the case, though? This strategy’s heart lies a powerful yet often underutilized approach: Sales Lead Appointment Generation Services. This […]

12 Nov 24

Ineffective Sales and Marketing Alignment: The Hidden Barrier to Business Growth

Ineffective Sales and Marketing Alignment: The Hidden Barrier to Business Growth Understanding Sales and Marketing AlignmentThe nature of marketing and sales is different. One has a short time frame, and the other has a longer view. One master the means of public communication, while the other is private and customized. While marketing is more concerned […]

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